:root {
  --ink: #1a1a1a;
  --ink-soft: #64748b;
  --white: #ffffff;
  --hero-bg: #141414;
  --sage: #6b8e4e;
  --sage-dark: #5a7842;
  --tan: #f5e6d3;
  --tan-text: #6b8e4e;
  --orange: #e87722;
  --orange-soft: #fff6ee;
  --paper: #ffffff;
  --cream: #faf8f5;
  --founder-green: #eef3ea;
  --founder-peach: #fdf0e8;
  --dark: #0f172a;
  --dark-card: #1e293b;
  --line: #e2e8f0;
  --display: "Plus Jakarta Sans", Inter, sans-serif;
  --sans: Inter, system-ui, sans-serif;
  --max: 80rem;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 100;
  padding: 8px 16px; background: var(--sage); color: #fff;
}
.skip-link:focus { left: 16px; }

.container { width: min(100% - 2.5rem, var(--max)); margin-inline: auto; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,0.96);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 1rem; min-height: 4.5rem;
}
.brand { text-decoration: none; color: inherit; line-height: 1.15; }
.brand-name {
  display: block; font-family: var(--display); font-weight: 800;
  font-size: 1.125rem; letter-spacing: 0.06em;
}
.brand-tag {
  display: block; font-size: 0.6875rem; color: var(--ink-soft); margin-top: 2px;
}
.site-nav { display: none; gap: 1.75rem; }
.site-nav a {
  text-decoration: none; color: var(--ink-soft); font-size: 0.9375rem; font-weight: 500;
}
.site-nav a:hover { color: var(--ink); }
.header-actions { display: flex; gap: 0.75rem; align-items: center; }

.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 2.75rem; padding: 0.625rem 1.375rem;
  border-radius: 999px; font-family: var(--display); font-weight: 700;
  font-size: 0.875rem; text-decoration: none; border: none; cursor: pointer;
  transition: transform 0.15s, background 0.15s, opacity 0.15s;
}
.btn:hover { transform: translateY(-1px); }
.btn-sage { background: var(--sage); color: #fff; }
.btn-sage:hover { background: var(--sage-dark); }
.btn-tan { background: var(--tan); color: var(--tan-text); }
.btn-outline-light {
  background: transparent; color: #fff; border: 1px solid rgba(255,255,255,0.35);
}
.btn-outline-light:hover { background: rgba(255,255,255,0.08); }
.btn-ghost-light {
  background: transparent; color: #aaa; font-weight: 600;
}
.btn-ghost-light:hover { color: #fff; }
.btn-tan-dark { background: var(--tan); color: var(--ink); }
.btn-white { background: #fff; color: var(--ink); font-weight: 800; }

/* Hero */
.hero {
  position: relative; color: #fff; background: var(--hero-bg); overflow: hidden;
}
.hero-media {
  position: absolute; inset: 0;
}
.hero-media img {
  width: 100%; height: 100%; object-fit: cover; opacity: 0.25;
}
.hero-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(20,20,20,0.55) 0%, rgba(20,20,20,0.92) 100%);
}
.hero-inner {
  position: relative; padding: 4.5rem 0 3rem; text-align: center;
}
.hero h1 {
  font-family: var(--display); font-weight: 800;
  font-size: clamp(2.25rem, 5.5vw, 3.75rem);
  line-height: 1.08; letter-spacing: -0.03em;
  max-width: 54rem; margin: 0 auto;
}
.hero-lead {
  margin: 1.5rem auto 0; max-width: 42rem;
  font-size: 1.0625rem; line-height: 1.75; color: rgba(255,255,255,0.78);
}
.hero-ctas {
  display: flex; flex-wrap: wrap; gap: 0.875rem;
  justify-content: center; margin-top: 2rem;
}
.hero-link {
  display: block; margin-top: 1rem; color: #aaa; font-size: 0.9375rem; text-decoration: none;
}
.hero-link:hover { color: #fff; }

.stats-band {
  position: relative; background: rgba(0,0,0,0.35);
  border-top: 1px solid rgba(255,255,255,0.08);
}
.stats-grid {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 0;
}
.stat-cell {
  padding: 1.25rem 1rem; text-align: center;
  border-right: 1px solid rgba(255,255,255,0.08);
}
.stat-cell:last-child { border-right: none; }
.stat-value {
  font-family: var(--display); font-weight: 800;
  font-size: clamp(1.5rem, 3vw, 2rem); letter-spacing: -0.02em;
}
.stat-label {
  margin-top: 0.35rem; font-size: 0.6875rem; font-weight: 600;
  letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.55);
}

/* Sections */
.section { padding: 5rem 0; }
.section-cream { background: var(--cream); }
.eyebrow {
  font-family: var(--display); font-size: 0.75rem; font-weight: 800;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage);
}
.section h2 {
  font-family: var(--display); font-weight: 800;
  font-size: clamp(2rem, 4vw, 3rem); letter-spacing: -0.03em;
  line-height: 1.12; margin: 0.75rem 0 0;
}
.section-lead { margin-top: 1rem; color: var(--ink-soft); font-size: 1.0625rem; max-width: 40rem; }

/* Problem */
.problem-grid {
  display: grid; gap: 2.5rem; margin-top: 2rem;
}
.problem-stats { display: grid; gap: 1rem; margin-top: 1.5rem; }
.problem-stat {
  background: var(--dark); color: #fff; border-radius: 1rem;
  padding: 1.25rem 1.5rem;
}
.problem-stat.accent { border-left: 4px solid var(--orange); }
.problem-stat-value { font-family: var(--display); font-weight: 800; font-size: 1.75rem; }
.problem-stat-label { margin-top: 0.25rem; font-size: 0.875rem; color: rgba(255,255,255,0.75); }
.problem-body { font-size: 1.0625rem; line-height: 1.75; color: var(--ink-soft); }
.legal-callout {
  margin-top: 1.5rem; padding: 1.25rem 1.25rem 1.25rem 1rem;
  border-left: 4px solid var(--orange); background: #f8fafc;
  border-radius: 0 0.75rem 0.75rem 0; color: var(--ink-soft); font-size: 0.9375rem;
}

/* Persona cards */
.persona-grid {
  display: grid; gap: 1.25rem; margin-top: 2.5rem;
}
.persona-card {
  background: #fff; border: 1px solid var(--line); border-radius: 1rem;
  padding: 1.75rem 1.5rem 1.5rem; display: flex; flex-direction: column;
  box-shadow: 0 1px 3px rgba(0,0,0,0.04);
}
.persona-card.sage { border-top: 4px solid var(--sage); }
.persona-card.orange { border-top: 4px solid var(--orange); }
.persona-card h3 {
  font-family: var(--display); font-size: 0.8125rem; font-weight: 800;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--sage); margin: 0;
}
.persona-card.orange h3 { color: var(--orange); }
.persona-card ul {
  list-style: none; padding: 0; margin: 1.25rem 0; flex: 1;
}
.persona-card li {
  position: relative; padding-left: 1.25rem; margin-bottom: 0.75rem;
  font-size: 0.9375rem; color: var(--ink-soft);
}
.persona-card li::before {
  content: ""; position: absolute; left: 0; top: 0.55em;
  width: 6px; height: 6px; border-radius: 50%; background: var(--sage);
}
.persona-card.orange li::before { background: var(--orange); }
.dignity-pill {
  display: inline-block; margin-top: 2rem; padding: 0.625rem 1.25rem;
  border-radius: 999px; background: #eef3ea; font-weight: 800; font-size: 0.875rem;
}

/* Results dark */
.section-dark { background: var(--dark); color: #fff; }
.section-dark .eyebrow { color: #86efac; }
.section-dark h2 { color: #fff; }
.compare-grid {
  display: grid; gap: 1.25rem; margin-top: 2.5rem;
}
.compare-card {
  background: var(--dark-card); border: 1px solid rgba(255,255,255,0.08);
  border-radius: 1rem; padding: 1.5rem;
}
.compare-card h3 {
  font-size: 0.8125rem; font-weight: 800; letter-spacing: 0.12em;
  text-transform: uppercase; color: rgba(255,255,255,0.55); margin: 0;
}
.compare-row {
  display: grid; grid-template-columns: 1fr auto 1fr; gap: 1rem;
  align-items: center; margin-top: 1.25rem;
}
.compare-box .kicker {
  font-size: 0.6875rem; font-weight: 700; letter-spacing: 0.1em;
  text-transform: uppercase; color: rgba(255,255,255,0.45);
}
.compare-box .value {
  font-family: var(--display); font-weight: 800; font-size: 1.75rem;
  margin-top: 0.35rem; letter-spacing: -0.02em;
}
.compare-box.keyway .kicker { color: #86efac; }
.compare-box.keyway .value { color: #86efac; }
.compare-arrow { color: rgba(255,255,255,0.35); font-size: 1.25rem; text-align: center; }
.compare-caption { margin-top: 1rem; font-size: 0.875rem; color: rgba(255,255,255,0.55); }

.bottom-stats {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 0;
  margin-top: 2.5rem; border-top: 1px solid rgba(255,255,255,0.08);
}
.bottom-stat {
  padding: 1.5rem 1rem; text-align: center;
  border-right: 1px solid rgba(255,255,255,0.08);
}
.bottom-stat:last-child { border-right: none; }
.bottom-stat-value {
  font-family: var(--display); font-weight: 800; font-size: 2rem; letter-spacing: -0.02em;
}
.bottom-stat-label {
  margin-top: 0.35rem; font-size: 0.75rem; color: rgba(255,255,255,0.55);
}

/* Founders */
.founder-grid { display: grid; gap: 1.25rem; margin-top: 2rem; }
.founder-card {
  border-radius: 1.25rem; padding: 2rem 1.75rem;
  border: 1px solid var(--line);
}
.founder-card.green { background: var(--founder-green); }
.founder-card.peach { background: var(--founder-peach); }
.founder-photo {
  width: 5.5rem; height: 5.5rem; border-radius: 50%; overflow: hidden;
  margin-bottom: 1.25rem; border: 3px solid #fff;
  box-shadow: 0 4px 14px rgba(0,0,0,0.08);
}
.founder-photo img { width: 100%; height: 100%; object-fit: cover; }
.founder-card h3 { font-family: var(--display); font-size: 1.375rem; font-weight: 800; margin: 0; }
.founder-role {
  margin-top: 0.25rem; font-size: 0.8125rem; font-weight: 800;
  letter-spacing: 0.06em; text-transform: uppercase;
}
.founder-card.green .founder-role { color: var(--sage); }
.founder-card.peach .founder-role { color: var(--orange); }
.founder-bio { margin-top: 1rem; font-size: 0.9375rem; color: var(--ink-soft); line-height: 1.65; }

.backers {
  margin-top: 2.5rem; padding: 2rem; background: #fff;
  border: 1px solid var(--line); border-radius: 1rem; text-align: center;
}
.backers-label {
  font-size: 0.75rem; font-weight: 800; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--ink-soft);
}
.backer-logos {
  display: flex; flex-wrap: wrap; gap: 2rem; justify-content: center;
  align-items: center; margin-top: 1.5rem;
}
.backer-logos img { height: 4.5rem; width: auto; object-fit: contain; }

/* CTA + Footer */
.pilot-cta { padding: 5rem 0; background: #000; color: #fff; text-align: center; }
.pilot-cta h2 {
  font-family: var(--display); font-weight: 800;
  font-size: clamp(2rem, 4vw, 2.75rem); letter-spacing: -0.03em; margin: 0;
}
.pilot-cta .section-lead { margin-inline: auto; color: rgba(255,255,255,0.65); }
.pilot-ctas {
  display: flex; flex-wrap: wrap; gap: 0.875rem; justify-content: center; margin-top: 2rem;
}
.contact-row { margin-top: 1.5rem; font-size: 0.9375rem; color: rgba(255,255,255,0.6); }
.contact-row a { color: inherit; text-decoration: none; }
.contact-row a:hover { color: #fff; }

.site-footer {
  background: var(--cream); border-top: 1px solid var(--line); padding: 3rem 0 0;
}
.footer-grid {
  display: grid; gap: 2rem;
}
.footer-heading {
  font-size: 0.8125rem; font-weight: 800; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--ink-soft); margin: 0;
}
.footer-desc { margin-top: 0.75rem; font-size: 0.875rem; color: var(--ink-soft); max-width: 18rem; }
.footer-links { list-style: none; padding: 0; margin: 1rem 0 0; }
.footer-links li { margin-bottom: 0.625rem; }
.footer-links a { color: var(--ink-soft); text-decoration: none; font-size: 0.875rem; }
.footer-links a:hover { color: var(--ink); }
.newsletter-form {
  display: flex; gap: 0.5rem; margin-top: 0.75rem; flex-wrap: wrap;
}
.newsletter-form input {
  flex: 1; min-width: 10rem; padding: 0.625rem 0.875rem;
  border: 1px solid var(--line); border-radius: 999px; font-size: 0.875rem;
}
.copyright {
  margin-top: 2rem; padding: 1.25rem; border-top: 1px solid var(--line);
  text-align: center; font-size: 0.75rem; color: var(--ink-soft);
}

@media (min-width: 768px) {
  .site-nav { display: flex; }
  .stats-grid { grid-template-columns: repeat(4, 1fr); }
  .problem-grid { grid-template-columns: 1fr 1fr; }
  .problem-stats { grid-template-columns: 1fr 1fr; }
  .persona-grid { grid-template-columns: repeat(3, 1fr); }
  .compare-grid { grid-template-columns: repeat(3, 1fr); }
  .compare-row { grid-template-columns: 1fr; gap: 0.75rem; }
  .compare-arrow { display: none; }
  .bottom-stats { grid-template-columns: repeat(4, 1fr); }
  .founder-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1.4fr 1fr 1fr 1fr; }
  .hero-inner { text-align: left; }
  .hero-ctas { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn:hover { transform: none; }
}